Tayoton — music festival

Industry: Music festival
Country: Peru
Website: tayoton.com
Services: Web design

Result

Sold out in under 24 hours

The challenge

Tayoton already had a recognized brand going into this project. What it did not have was its own platform capable of selling tickets online and holding up under demand that was expected to be high but concentrated into a very short window -- the worst possible moment for a site to go down or for a payment to fail mid-purchase.

The solution

Cernext built the festival's website with integrated ticket sales, and provided active support throughout the launch to resolve any issue in real time, right as demand hit its peak.

The result

This is a fact, confirmed directly by the organizer: tickets sold out in under 24 hours. Demand was high enough that Tayoton had to close sales on some merchandise and issue refunds.

“Tayoton was already known, but since we launched the site, the tickets and merchandise we expected to sell over several weeks sold out in under a day. We had to close sales and refund money because of how massive it was, and we're grateful for the immediate support we had throughout.”— Piero, Organizer