Context
Highland produces and roasts high-altitude specialty coffee from Peru's premier coffee-growing valleys. Relying solely on Instagram DMs and local fairs limited their ability to tell the traceability story of each micro-lot, display SCA cupping scores, and close recurring orders from specialty coffee shops and home baristas.
Solution Built
We designed an editorial, luxury-grade e-commerce and brand platform:
- Sensory Product Catalog: Detailed profiles for each variety and roast profile, highlighting altitude, tasting notes, processing method (Washed, Honey, Natural), and grind selection.
- Frictionless Direct Checkout & WhatsApp Order Flow: Cart system optimized for mobile buyers with instant order confirmation and payment integration.
- B2B HORECA Channel: Dedicated section for cafés, hotels, and international buyers requesting green or roasted wholesale samples.
- Editorial Brand Identity: Warm, tactile typography and visual direction honoring Peruvian coffee heritage.
Results & Impact
- +185% growth in direct-to-consumer orders within the first quarter after launch.
- 4.2% average conversion rate on mobile traffic from social campaigns.
- 14 new HORECA wholesale accounts initiated through the B2B inquiry flow.