Custom CRM for Real Estate & B2B Companies in Peru

Quick answer

A custom-built CRM centralizes WhatsApp and ad leads, locks lot or SKU inventory in real time, automates quotes and payment schedules, and tracks every sales rep's conversion rate with zero per-user licensing fees. At Cernext, custom CRM modules start at S/ 5,490 and full commercial systems start at S/ 13,500.

When spreadsheets start costing your sales team deals

Once a real estate developer or B2B distributor scales past three sales advisors, shared spreadsheets create operational friction: two reps reserve the same lot simultaneously, paid ad leads go cold without follow-up alerts, and management lacks real-time pipeline visibility.

Custom CRM & Enterprise System tiers at Cernext (2026)
System Tier	Investment (PEN)	Operational Scope
Focused CRM Module	From S/ 5,490	Sales pipeline, lead routing, customer dossier, and rapid quote generator
Complete Commercial System	From S/ 13,500	3 to 5 integrated modules: live lot/stock inventory, reservations, contracts & dashboards
Full Enterprise / Custom ERP	From S/ 27,900	Multi-branch operations, finance, electronic billing, installment engines & client portal

Real-world example: Connected Real Estate Portal + CRM

In our deployment for Constructora e Inmobiliaria Adonai, we linked their public project website with a private CRM so advisors see live lot statuses (Available, Reserved, Financed, Sold) in real time, cutting contract closing time by 65%.

Frequently asked questions

How much does a custom CRM cost in Peru?

A focused sales CRM module starts at S/ 5,490 ($1,590). A full multi-module system with real-time lot or warehouse inventory and payment schedules starts at S/ 13,500 ($3,800).

Why build a custom CRM instead of paying per-seat SaaS fees?

You own the software outright without paying recurring USD fees per salesperson, and the workflow matches your exact Peruvian tax, contract, and inventory rules.